in Global Trade
Creating Opportunities
in Global Trade
Creating Opportunities
in Global Trade
Creating Opportunities
About Us
Noor Al Safar General Trading Co. L.L.C S.O.C is a UAE-based trading company specializing in premium lifestyle products. With a passion for elegance and excellence, we curate and distribute globally renowned branded perfumes and partner with esteemed brands such as Lavie from India, bringing stylish handbags and accessories to the Gulf market.
To be the leading gateway for aspirational lifestyle brands in the Gulf region,
illuminating the path for global excellence with a local soul.
To enrich our customers' lives by offering high-quality, globally celebrated
lifestyle products that blend fashion, fragrance, and functionality — delivered with the highest standards of service and integrity
Years of Experience
Satisfied Customers
Retail & Distribution Partners
Global Perfume Brands
Our Core Values
Elegance with Purpose
We believe luxury should be both beautiful and meaningful
Trust & Transparency
Building strong relationships with partners and customers through honesty and reliability
Cultural Harmony
Merging global trends with local tastes for a truly tailored experience
Innovation in Trade
Constantly exploring new frontiers to bring exclusive, exciting brands to our market.
We are dedicated to satisfy clients
Ahmad Sharif
Kathleen Smith
Why Noor AI Safar
Why Noor AI Safar
Our Core Values
We believe luxury should be both beautiful and meaningful.
Building strong relationships with partners and customers through honesty and reliability
We provide exceptional Financial commercial and residential properties corporate environments, We develop the relationships that under the next phase in your organisation.
We provide exceptional Financial commercial and residential properties corporate environments, We develop the relationships that under the next phase in your organisation.
Latest News
Internal Updates to Feature
Product Launches
Business Growth
Partnership Updates
Our Brands & Offerings
